Post 4. Read the Conditions: Why Great Marketers, Like Great Anglers, Check the Water Before They Cast
Before you leave to fish, you must decide where to go. You check the river levels and flow rate. You ensure it is safe to cross and clear enough to see the trout. You check the weather. You consider the wind. You think about the time of year. Because fishing is not just about the […]
Match the Hatch: Why Your Offer Must Align with Real Customer Need.
This principle is at the heart of what anglers call matching the hatch – observing the insects currently on the water or if they are feeding below the surface and selecting a fly or nymph that imitates them perfectly. It is a strategy built entirely on relevance. You may have to turn a few rocks […]
How to Spot the Signs Your Customers Are Ready to Engage (Like Feeding Trout)
You could have the perfect fly, tied with precision and care. You could cast it beautifully, land it delicately, and let it drift naturally. But nothing will happen if the trout is not hungry—or worse, if You have spooked it. This is exactly where many businesses go wrong. They jump to the “sale” without knowing […]
Why Great Marketers Approach Their Prospective Customers Quietly! (Just Like Fly Fishing Anglers)
Fly fishing in the South Island of New Zealand is like hunting; you have to find the trout, make sure they are feeding, select the right fly or nymph, and make the correct cast, and that is before the trout bites! It is called sight fishing; you are literally looking for a single fish in […]